Freddy Fazbear's Pizza, often abbreviated simply to "FFP" or "Freddy's", also called "Freddy Fazbear's Pizzeria", owned by Fazbear Entertainment, is the name of the fictional location in The Silver Eyes, and The Twisted Ones.
Freddy's is a family restaurant, reminiscent of ShowBiz Pizza Place and Chuck E. Cheese's, in that Freddy Fazbear's Pizza provides entertainment via singing animatronic mascots.
The primary mascot and figurehead of Freddy Fazbear's Pizza is Freddy Fazbear himself, accompanied by his bandmates, consisting of Bonnie and Chica, all of whom are on the Show Stage, and a secondary character named Foxy, who remains decommissioned behind his curtain in Pirates' Cove.
Despite Freddy's looking like a charming, family-friendly restaurant, it actually has a very dark and disturbing past.
Five Nights at Freddy's: The Silver Eyes
In Five Nights at Freddy's: The Silver Eyes, the original restaurant was named "Fredbear's Family Diner", before being bought and re-enfranchised as "Freddy Fazbear's Pizza." By the time the events of the first book occurred, the original restaurant and owner have been gone for years.
According to Charlotte, an incident occurred when a William Afton, dressed in the Spring Bonnie's suit, lured two and eventually five kids in total into the back of the Freddy Fazbear's Pizza; however, nowhere does it say that he actually murdered them. William was eventually caught, but in the end, neither the children nor their bodies were ever found.
In the first book, the restaurant is actually set to be shut down later in the year; complaints to the Health Department about blood and mucus leaking from the suits, as well as a horrid odor, are allegedly the cause. Furthermore, business had been bad, and the management could not find a buyer for the pizzeria since no one cared to be associated with the name, giving them no other choice but to close the place down. Due to the incidents, the restaurant had been unable to earn a substantial amount of revenue.
Five Nights at Freddy's: The Twisted Ones
Freddy Fazbear's Pizza return in the second book, when Charlotte and her friends return the underground restaurant to look for answers about the recent murders and found Springtrap and the in the withered animatronics.